Team Dungarees

Atlassian x DigiSoc Design Hackathon 2021 (Finalist)

A 3-prong strategy based on current Atlassian user pain points regarding accessibility in a distributed workforce.


Role: Research, Ideation, Design

Team: Karen Lin, Marcus Lo, Yanti Peng, Swaetha Vasudevan, Samantha Yun

Tools: Figma


This prototype was created as part of a weekend hackathon run by Atlassian and UNSW Digital Society, with the objective to improve the accessibility of Atlassian products to a distributed workforce. Our team placed as a finalist out of 40 teams.

View Slide DeckTeam Dungarees

The Problem

By trialing the products first-hand and conducting market research by investigating competitors, we found that:

  1. Users lacked transparency in collaboration and needed integration between platforms to work cohesively with teams
  2. Users felt that the software was not flexible across different teams in different industries and was complex to use.
  3. Users didn’t feel connected to their peers and weren’t engaging with their company’s culture.

Product Ideation

From these findings, we set 3 product goals to design our solution on:

  1. We want users to easily access information across different Atlassian products, regardless of their work setup.
  2. We want users of all industries & backgrounds to utilise the products easily, and allow the Atlassian ecosystem to reduce workload and stress.
  3. We want users to build a connection with their co-workers and organisation, at any moment, in any place.

We then conducted a competitive analysis of product management tools across various competitors and industries, drawing insights from their key strengths and weaknesses to ideate visions for our solution.

Final Concept

Centralising access to the ecosystem

Users can access all Atlassian Products centralised within our sidebar located on the right of their screen. Users are able to open products side by side with the ability to drag and drop elements between products with ease, empowering users to create more open and transparent communication of information, and additionally removing the friction of context switching between multiple products, often exacerbated by smaller screens in different WFH setups.

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Your friendly assistant, ATLAD

Users are able to access bundles of aggregated activity and tasks from their teams across multiple platforms and directly complete actionables through their personal assistant, ATLAD.

ATLAD, positioned at the bottom-right of a users screen on the new App Bar, provides a more accessible solution for users to complete their actionables and communications across Atlassian’s portfolio of products. Here, new tasks and updates are grouped by the Atlassian product.

By tailoring the assistant to the user, ATLAD provides a dynamic solution to bridging the time-gap between an individual with their work and their team.

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User-Centric Roadmaps

Live updates are shown on user profiles when completing tasks to improve accessibility for teamwork and collaboration, as well as accessible auto-generated information regarding current tasks accomplished by the user. Furthermore, we’ve enhanced our ‘view settings’ and provided new viewing options for goal roadmaps to cater to all users.

Our user profiles provide a new layer of individualisation for users to express themselves to their team within a distributed workforce, main features include location, timezone, interests, and company badges. Social interactions have been added within the profile through our kudos feature to facilitate an inclusive environment.

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